My Role - Account Lead
Agency - 72andSunny
In 2015, for the launch of Samsung Galaxy S6 and Samsung's Mark 2 of the Gear VR, we collaborated directly with Marvel and VFX powerhouse Framestore to give fans the chance to fulfill their dreams of becoming an Avenger. Over the course of 8 weeks, we concepted, ideated, and produced the experience, using Industrial Light and Magic assets shared directly by Marvel - a process of secure collaboration that Marvel had never before been willing to do with additional vendors.
The project was an Official Honoree at the Webby's in 2016 for Best Use of Mobile Media. Although it is no longer accessible on the Gear VR store, it can still be viewed in a host of ways (check them out below!).
VR Fly Through
I have a side passion for editing and animation - this leads me to want to build things well beyond the normal account person duties. In an effort to deep dive to learn and understand the mechanics of VR and After Effects, I used our equirectangular output of the experience to build a 3D walk through of the entire experience - optimizing all the parts you want to see with each character. A huge kudos again to Framestore for creating something truly revolutionary.
With that said, enjoy the Battle For Avengers Tower VR, where you can suit up as Iron Man along side Hulk, Captain America, and Thor to battle Ultron and his minions in a true one of a kind bullet time 90 second experience.
Control the Experience!
Whether you are on mobile or desktop, you don't need the Gear VR to dive into this one of a kind experience. Check out the 360° video below and have fun!
Incase you missed anything, below are some awesome stills from the experience!
