My Role - Account Director / Lead
Agency - Anomaly LA
To highlight its Asian American and Pacific Islander creators and talent during AAPI Heritage Month, Netflix is launching a hub on the service dedicated to AAPI content, as well as a national ad campaign.
We released a minute-long video campaign featuring Daniel Dae Kim, Ashley Park, Ramona Young, Lana Condor, Justin H. Min, Ronny Chieng, Tan France, Jimmy O. Yang, Leah Lewis, Jessie Mei Li, Jo Koy, and Punam Patel.
France, Condor, Koy, Margaret Cho, Naomi Osaka and Ken Jeong will additionally be featured on billboards across the country, from Los Angeles to New York to San Francisco to DC this month, accompanied by personal quotes from each of them.
The company joins other streaming services in spotlighting its AAPI shows and movies — HBO Max and Hulu are just two other streamers that debuted a dedicated collection of content featuring Asian Americans on screen.